Cover design by Lisa Anne Zoldi
The greatest innovations and new products will fail if your sales force doesn’t understand them, embrace them, and sell them.
In this session, you will learn the results of a comprehensive study conducted with the University of Northern Colorado that asked questions such as:
Specifically, the study identifies the most effective training design and delivery methods for instructional designers, product leaders, subject matter experts, and others responsible for training salespeople about new—and existing—offerings. Ultimately, by improving the product training process, salespeople will sell new offerings faster and more efficiently, and the risk of failed product launches will be greatly reduced.
Roger Grannis has driven sales growth at some of the biggest names in business: GE, Underwriters Laboratories, Synchrony, Thomson Reuters, Wells Fargo, Pepsi, Foot Locker.
Prior to forming GrannisGroup, in 2004, Roger spent 17 years at Gartner, where he contributed to growing revenues from $22 million to $850 million by building Gartner Sales University.
Constantly striving to INFORM. INVOLVE. INSPIRE. all Workplace Learning and Performance professionals around the world.
Copyright 2016, Central Florida Chapter - ATD. All rights reserved.
P.O. Box 161525, Altamonte Springs, FL 32716