You’ve probably heard about Design Thinking, whether you’ve read an article or watched an online video. But then what? How do you apply the principles and make an impact? How are companies actually applying Design Thinking or what business results come from it? Design Thinking is not just a trendy buzzword, but a proven and practical method to create human-centered solutions.

During this session, Keith Keating, Senior Director of Global Learning Strategies, walks participants through a detailed Design Thinking case study for an initiative he led in 2018 for a Fortune 500 company. Keith will address activities in each of the 5 phases, sharing best practices and lessons learned that helped his team uncover the Voice of the Learner and readjust their Learner Experience Strategy based off the results of the initiative. Whether participants are new to Design Thinking or an experienced practitioner, this session will benefit all as he illustrates successes as well as pitfalls and challenges. Understanding case studies will help participants jump-start their transformative journey from being a Design Thinking theoretical learner to a Design Thinking practitioner.

Learning Objectives:

• Best practices for preparing and conducting successful empathy interviews
• Best practices for a successful ideation session
• 5 Visual Thinking tools used to support the case study
• 5 lessons learned from the case study

ATD Talent Capability Model

Building Personal Capability: Communication, Collaboration & Leadership, Lifelong Learning

Developing Professional Capability: Instructional Design, Coaching, Knowledge Management

Impacting Organizational Capability: Organization Development & Culture, Performance Improvement, Change Management, Future Readiness

With a career spanning over 20 years in learning & development, Keith Keating holds a Master’s Degree in Leadership and is currently pursuing his Doctorate in the Chief Learning Officer program at the University of Pennsylvania. Keith has experience in a myriad of areas ranging from Performance Improvement, Instructional Design, Leadership Coaching, Operations Management, and Process Transformation. More recently Keith has been leading clients on the design and execution of their global learning strategies.