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7 Fundamentals of Effective eLearning

  • January 19, 2022
  • 12:00 PM - 1:00 PM
  • Zoom Digital Encounter


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2022: A Year of Capabilities


E-learning is increasingly becoming the ‘go-to’ solution for learning and development as companies look to decrease costs and reach out to an expanding, global workforce. It has also skyrocketed to the forefront of organizational needs with the challenges that have recently been presented with working in a COVID-19 world. The problem is that most of the e-learning that is out there is poorly designed, and quite honestly, boring! Common missteps in approaches and techniques have learners simply clicking ‘next’ to get to the end of the training as quickly as possible.

Addressing this dilemma is what inspired us to create “The 7 Fundamentals of Effective E-Learning.” 

Based on our combined years of experience in the industry and drawing references from an award-winning compliance course, this session will present you with the key elements to include in your next e-learning module to make it more engaging, impactful, and fun!


In this session, you will learn:

  1. The 7 fundamental principles to utilize when designing effective e-learning.
  2. How to capture and keep your learner’s attention throughout the instructional event.
  3. The importance of storyboarding in purposeful e-learning design.
  4. How to implement learner autonomy and decision making in your course.
  5. Impactful approaches for learners to apply what they are learning.
  6. Why it is necessary to support your learners upon completion of their training.

ATD Talent Capability Model

Developing Personal Capability: Lifelong Learning

Developing Professional Capability: Instructional Design 

Impacting Organizational Capability: Performance Improvement, Future Readiness

Kimberly Cofrancesco, MS

Kimberly Cofrancesco, MS is a passionate speaker and self-proclaimed learning geek! She believes that training does not have to be boring and she’s on a personal mission to help organizations recognize the value of creative approaches to training.

Kimberly has over 15 years of experience in learning and development, with a strong interest in how eLearning and virtual training has evolved over the past decade.

She is a lifelong learner, always seeking opportunities to further her own knowledge and skills, while acting as a mentor to share her wisdom with others.


Brian Lanza, M.Ed.

With over 10 years of experience working in learning and development, Brian has designed and delivered training solutions for both regional and global audiences across various industries. These include telecommunications, hotel and restaurant hospitality, information technology, and financial and accounting services.

Having served in a leadership capacity with his local ATD chapter as the VP of Membership and Marketing, Brian enjoys giving back to his L&D community. He is an instructional designer, speaker, and writer, and along with his co-presenter, a previous recipient of the Learning Guild’s award for Best Process Solution in E-Learning. He has a passion for talent development and is consistently seeking new and improved ways to make training more interesting and impactful for his audience.

Constantly striving to INFORM, INVOLVE, & INSPIRE      

Workplace Learning and Performance professionals around the world.

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P.O. Box 863, Mascotte, Florida 34753

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