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Ken Phillips: Boost Training Transfer!

  • February 16, 2016
  • 5:30 PM - 8:30 PM
  • Nova Southeastern University (Orlando), 4850 Millenia Blvd, Orlando, FL 32839


  • You must be logged in as a member to receive the member rate.

Registration is closed

Boost Training Transfer Using Predictive Learning Analytics!

Ken Phillips, CPLP

 Tuesday,  February 16, 2016

5:30 p.m. – 8:30 p.m.

Location:  Nova Southeastern University (Orlando Campus)  

A NEW program in the Phillips Associates "How -To-Measurement & Evaluation Series"

What is arguably the number one issue facing the L&D profession today?

The answer: “Scrap Learning.” 

Scrap learning is a term coined by Knowledge Advisors to describe the difference between learning that is delivered, but not applied back on the job.  It’s also a critical business issue because learning that is delivered but not applied is a waste of organization  resources.

So, how big is the problem? Two benchmark research studies help put this in perspective. In 2004, Rob Brinkerhoff, professor at Western Michigan University, found that slightly less than 20% of participants never apply what they learn in a training program back on the job and another 65% try what they learned but revert back to their old ways for a whopping 80% scrap learning figure. More recently, a 2014 Conference Executive Board (CEB) white paper reported that in the average organization, 45% of all learning delivered ends up not being applied.

The message is clear: scrap learning is a huge problem for L&D!

The question then becomes: “What can be done about it?” 

The answer, and the topic of this session, is how to use Predictive Learning Analytics to reduce the amount of scrap learning associated with a learning program.

In this session, you will:

• Examine the role scrap learning plays in wasting organization resources and damaging your credibility with business executive stakeholders.

• Analyze how to build a predictive learning analytics model that identifies those individual learners who are most and least likely to apply what they learn back on the job.

• Discover the four benefits of using predictive learning analytics in your organization and eight guidelines for getting started.

About the presenter: 

Ken Phillips, CPLP

Ken Phillips delivers all programs and workshops in his signature style: professional, engaging, and approachable.

Ken is founder and CEO of Phillips Associates, a consulting and publishing company with expertise in measurement and evaluation of learning and performance management. He has more than 30 years of experience designing learning instruments and assessments and has authored more than a dozen published learning instruments. He regularly speaks to Association for Talent Development (ATD) groups and university classes. Since 2008, he has spoken at the annual ATD International Conference on topics related to measurement and evaluation of learning.

Register today!

Registration, Networking & Meal: 5:30-6:00

Announcements: 6:30

Program starts: 7:00

Event Location: Nova Southeastern University


$30 Members

$35 Guests/non-members

$40 for late registrations

* Please note registration closes on Thursday, February 11 at 9 pm. If you register after that, the cost will be $40.

If you have any special dietary or other special needs that may need accommodation, please contact us at, so we can provide a positive comfortable experience.

Special Thanks to our Venue Platinum Sponsor: 


NSU is a not-for-profit, independent university that is classified as a research university with “high research activity” by the Carnegie Foundation for the Advancement of Teaching, and is one of only 37 universities nationwide to also be awarded Carnegie’s Community Engagement Classification. We have approximately 27,000 students, 162,000 alumni, a sprawling, 314-acre Fort Lauderdale-Davie campus and a presence throughout Florida, the U.S. and nine countries around the world. Through five decades of explosive growth, our reputation for academic excellence and innovation continues to flourish.

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As a friendly reminder, cancellations are due no less than 5 days prior to the program. Pre-Paid registrations will not be refunded after the fifth day and pending confirmations will be invoiced with payment due upon receipt. This policy will remain in effect as an effort to cover catering expense and unsold seating created by holding your reservation. Thank you for your cooperation and understanding.

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Workplace Learning and Performance professionals around the world.

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